Tiffany Crenshaw, President and Chief Executive Officer
Tiffany Crenshaw brings over two decades of healthcare experience to Intellect Resources and is responsible for strategic vision, sales and fostering client relationships. She has extensive healthcare experience, dating back to her early career designing and selling printed medical forms and bi-products of early healthcare IT systems (e.g., arm bands, encounter forms, pharmacy labels, etc.) At that time, she worked with numerous hospital departments and gained a thorough understanding of hospital workflow and operations. Additionally, her experience and education have cultivated a mastery of marketing and communications and have allowed her to strategically position the Company within the health IT market place. Her focus from the onset has been, and continues to be, creating a meaningful and engaging experience for clients, consultants, and employees.
Tiffany is a visionary and thrives on innovation and problem-solving. She’s responsible for expanding Intellect Resources’ service offering into the consulting and activation market, creating and developing Big Break®, an industry-acclaimed solution to the healthcare industry’s talent shortage, and leading the Company to receive over 15 awards for exceptional growth. Additionally, Ms. Crenshaw has cultivated a culture of innovation, education, and empowerment and championed healthcare via prestigious speaking opportunities with HIMSS, NCHICA, Staffing Industry Analysts and eWomen Network.
In 2013, Tiffany was a finalist for the esteemed Ernst & Young Entrepreneur of the Year award and was named “One of the Top 12 Women to Know in Healthcare IT” by HITconsultant.net. She’s been an NCASP Board Member, a member of the NCHICA planning committee, and HIMSS, and is currently on the Lifespan Executive Committee. Tiffany holds a Bachelor of Arts in Journalism and Mass Communication from The University of North Carolina, Chapel Hill and an Associates of Art from Peace College. The leadership team, client services team, recruiting team, and outside advisory consultants all report to Tiffany.
Bettina Geselle, Senior Recruiter and Account Manager
Bettina Geselle is a Senior Recruiter and Account Manager with Intellect Resources with over five years of experience. Ms. Geselle was hand-selected from a pool of applicants and her talent so extraordinary, Intellect Resources sponsored her for a US Work Visa.
During her five-year tenure, Ms. Geselle has helped create our formal project management policies and procedures, refined our project management specific recruiting process, launched new, best-practice sessions with clients and candidates post-project, as well as introduced tighter travel and expense policies to guarantee budget-friendly and responsible handling of client’s expenses. In her current position, Ms. Geselle is dedicated to overseeing the delivery processes for our project management services and go-live.
Ms. Geselle holds a Masters of Arts from the University of Hamburg in Human Resource Management with a focus in recruiting, project management and organizational management.
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